Caroline Lewko of Revere Communications – How does a developer evaluate a new tool?

Developer tool adoption follows a different pattern from traditional enterprise software selection. Developers evaluate primarily through direct experience — documentation quality, sandbox reliability, error message clarity, and the speed with which they can get something working.

Caroline Lewko of Revere Communications breaks down the developer evaluation journey: the signals developers pay most attention to, the friction points that most commonly cause abandonment, and what API providers can do to optimise the experience.