Caroline Lewko of Revere Communications: Developers are a key decision maker in buying and using your tools

Enterprise software buying decisions increasingly involve developers as active participants, not just end users. Caroline Lewko of Revere Communications has studied how developers influence platform adoption decisions and what it takes to build credibility with them.

This video covers why developer buy-in matters even in top-down enterprise sales, what developers look for when evaluating API tooling, and how organisations can better align their product and communication strategies to reach developer audiences.