For many risk and compliance teams, tracking personal data has become an exercise in frustration. It seems like an endless game of whack-a-mole, where more and more data sources, internal systems, databases, and rogue systems emerge. Like many complex systems, the longer you stare at it, the more out of focus it becomes.
And just as you start to get a solid picture of your personal data landscape, you find your work is out of date. Systems that you mapped and indexed six months ago have been deployed for new use cases, with new data being collected and distributed.
It’s understandable why this happens. Today’s business priorities shift as quickly as consumers can manufacture new memes. Every business must respond at the speed of the customer, but this innovation in business model and value delivery makes privacy and compliance teams feel like roadblocks and obstacles that must be tolerated or sidelined.
The tension between the business and compliance has never been higher because the stakes have never been higher.
In order to move companies forward, we need a new model of privacy and trust. One that allows developers to include privacy compliance easily, to retrofit existing systems to be privacy-preserving quickly, and allows for privacy to be built in to new customer applications simply. That means no time consuming modifications, no rebuilding existing systems, and no rearchitecting.
We need better context. Context for why personal data is needed, how it is being used, and what the consumer expects of us. That’s why we are building Contxt. We are excited to invite you to join us on the journey.
